I’ll do my best to avoid any more Gap logo posts after this. But if Gap hasn’t enraged the design community enough already, crowd sourcing the redesign of its redesigned logo will only make matters worse.
They didn’t hit water on Day 1, but they struck a massive aquifer on Day 2.
Love the excitement in this video. Imagine if acquiring clean water was a daily, laborious task for you and me. I imagine we’d feel the same enthusiasm.